Creativity is just connecting things.

Steve Jobs

Get To Know Me

Hi, my name is Soma. I have various work experiences in creative-based industries such as music, film production, and magazine publishing before immersing myself in digital marketing. What drives me is my fascination with how we communicate with each other. To find new ways to reach people where it matters.

I'm currently working as a digital creative director.

PORTFOLIO

Work Experience

Brands I Work With

A MILD

AIA INSURANCE

AXIS GSM

BENESSE

CHANGI AIRPORT

CLEAR SHAMPOO

CIGNA INSURANCE

DBS

DOVE

FUSO - MITSUBHISHI

FRISIAN FLAG

FRISO

GG MILD

GG SHIVER

GOJEK

GREENFIELDS

HSBC

INVESTOR DAILY

JOHNSON'S BABY

KENAPA HARUS VAKSIN

LACTACYD BABY

LACTACYD WOMEN

LAURIER

LIFEBUOY

LISTERINE

MEN'S BIORE

NBA

ONE TOUCH

PERMATA BANK

PHARMATON

POCARI SWEAT

POND'S MEN

PRISTINE 8+

SAMSUNG

SANOFI

SHVR

SINGAPORE AIRLINES

SMARTFREN

SUKAMASAK.COM

SUNSILK

SIDOMUNCUL TOLAK LINU

SIDOMUNCUL NATURAL

SIDOMUNCUL STORE

SILOAM HOSPITALS

TERRY PALMER

TRUELIFE ESSENTIAL OIL

WTC JAKARTA

XL AXIATA

ZURICH INSURANCE

Tap icons to view

content examples

Selected Portfolio

SAMSUNG S23

LAUNCH

2023

The Project

Samsung S23 have stunning night photography capabilities. During the launch campaign, we create 23 Epic Night Shots, where celebrities, artists, and photographers roam the night and take stunning night photos and videos that only S23 series can. The content are then curated and shared across 360 platform delivering one simple message. Your nights get more Epic with S23. The campaign broke the record for most flagship phone pre-ordered in Samsung Indonesia History.

Involvement

Leading a team of Group Heads that direct and supervise the Epic Night Shots content series.

SIDOMUNCUL NATURAL

2023

The Project

#RamadanReady is a simple but really impactful social media activation that elevate Sidomuncul Natural Sari Kunyit digital presence as an organic digestion supplement. Audiences are invited to share and reccomend their Ramadan food faves to friends and family. This resulted in chain reaction and lively conversations that generate more than 10.000 comments and almost 5000 Likes from our 3 main activity posts. All of this, achieved organically.

Involvement

Created the activation concept, caption, and mechanism. Also overseeing and providing the main guidelines for KOL partnership, directing their content delivery while promoting the product.

INVESTOR DAILY

SUMMIT

2022

The Project

Investor Daily Summit is Indonesia's largerst investment Forum where the country policymakers meet together with industry movers and shakers discussing crucial business insights. This 2 day forum are held in Jakarta Convention Center and are officially inagurated by President Joko Widodo.

Involvement

Head Of Creative & Copy for all promotion materials and video content during the event. Working with Head of Design, creating the KV and visual guidelines that are applied thoroughly, from promotional flyers, to collaterals, all the way to stage and event design.

GOJEK

2022

The Project

My team is picked as Gojek Social Media Content Agency. During this 6 month project, our task was to create engagement-focused social media content that would create engagement for their Instagram page. For this project, all content are produced in-house without the usage of photobank websites.

Involvement

Taking the role of Content head that lead the pitch winning team consisted of creative group heads, social media strategist, content, and designers. Inspire, ideate, and curate the editorial plan during the project

LAURIER ANTIBAC AGENT

2022

The Project

Laurier Natural Clean is a new product that contains powerful antibacterial agent from Sirih and Sage leaves extracts. The campaign delivers this very technical USP by creating Agent Antibac, the bactery monsters destroyer. Through funny anime style videos and comics, audiences follow the story of how Agent Antibac help Vanesha Priscilla battles her menstruation insecurities. Resulting with one of the brand most engaging campaign to date.

Involvement

For this project, i took the role of Lead Copywriter who created the concept, storyline, scripts, and captions for the main hero contents of anime videos and comics. I also oversee the animation production process with our partner vendors.

XL AXIATA

#IniCaraKita

2020

The Project

XL axiata offers a new data package that applicable for multiple family members in just one subscription. The idea is to promote this by celebrating the unique way each family communicate and connect with each other. That with XL, internet connection become THE tool that strengthen each family one of a kind bond.

Involvement

Main conceptor of the #IniCaraKita idea, developing TVC main storyline and Key Visuals with our art directors. Overseeing the work of partner vendors during production of TVC and photoshoots.

KHV

WONDERFLU LIFE

2019

The Project

The flu virus is having a wonderful time living in Indonesia, with awareness about complication low and vaccination number even lower. The campaign aim to raise awareness about this, presenting a virus POV of living unbothered and uninterrupted in Indonesia where they are free to infect people and cause serious health risk.

Involvement

For this project i gave birth to the main concept, campaign name, tagline and lead the process of main characters design and Visuals while overseeing video animation and social media contents production.

LAURIER

GIRLPHABET

2016

The Project

Tthe Girlphabet campaign, invite girls to define their own world in their own words. Through microsite and social media, audiences submit and create their own UGC of girls world dictionary. The idea came from the realization that nobody understand teenagers and brands oftens create disconnect with their audiences through stereotypical mislabeling of teenage girls life. This campaign won Silver for Digital Campaign at Citra Pariwara.

Involvement

Taking the creative lead role of creating the campaign concept, tagline, name of the campaign, and visual directions on all content productions.

Work With Me